

A Lazy Piece of Meat: What a perfect description of the human brain!
This description comes from neuroscientist Gregory Bern’s book, “Iconoclast: A Neuroscientist Reveals How to Think Differently.”
I am an avid reader of anything that can help a person learn how to use their brain more efficiently in order to achieve their goals. I loved this book!
If you value imagination, creativity, productivity and problem solving strategies, as much as I do, then you’ll be interested in what I have to share.
Why is this information valuable?
Because in order to push beyond your preconceived limitations, it helps to understand how your brain works in order to maximize its potential.
The Top Ten Lessons I Learned From Neuroscientist, Gregory Bern
1. The brain is fundamentally a lazy piece of meat that doesn’t like to waste energy. Energy is precious, so efficiency rules the land.
2. The brain sees things that are most familiar to it and it will take short cuts whenever it can, based on what it already knows.
3. The efficiency principle, coupled with an immense amount of information and experiences, means the brain needs to categorize.
4. How you categorize objects determines what you see, and since imagination comes from perception, it makes it difficult to think differently.
5. Breakthroughs in perception and creativity can be increased by stimulating your brain with unfamiliar content that it doesn’t know how to interpret.
6. Unfamiliarity forces the brain to discard its usual categories of perception and create new ones.
7. Creativity requires you to have the ability to break through categorizations and see things not for what you think they are, but for what they might be.
8. The possibilities for creative thinking are enhanced when the brain doesn’t have connections in place from past experiences.
9. The best way to jolt the brain out of preconceived expectations is to bombard it with new experiences.
10. To trigger a new perception of a problem, your brain needs to be confronted with new stimuli to entice it to reorganize its perception.
For more information visit Greogory Berns Homepage :http://www.ccnl.emory.edu/greg/
Amazon.com:http://www.amazon.com/Iconoclast-Neuroscientist-Reveals-Think-Differently
Amazon.ca:http://www.amazon.ca/dp/1422133303
Ready?
Case in point: Watch this…


